To address this issue, I thought that combining a dating app with a food finding app would provide an enjoyable experience, recalling the nostalgic feeling of having a burger and shake at a local diner. A burger date is casual and affordable, making this app suitable for an audience in their 20s to 30s, helping to ease peope into the dating scene. The play on the word “burger” is a nod to Tinder and Grindr, tapping into that brand recognition immediately.
Next, I began developing the color palette and logo for the brand. I wanted to incorporate bold colors and a playful design sumbolizing a heart, mouth, and the letter B. I chose a modern sans-serif font to give the app a clean and contemporary feel, and then created a range of minimal icons to help users navigate the app smoothly.